6 Ways to Repurpose Content
Every now and then, content marketers find themselves in a creative slump. Consistently coming up with fresh, engaging content can leave even the most creative people discouraged and questioning their career choices. But fear not! Help is on the way. Consider this your guide on how to reduce (effort), reuse and recycle.
Choosing Which Content to Repurpose
Before you begin reinventing your content, you should determine if it would be a good choice to use. To do this, do the following two things:
- Check your analytics and pick out the topics that have performed well.
- Ask yourself if these subjects can be considered “evergreen.” An evergreen topic is content that is timelessly relevant to your audience. It’s ideal because it will continue to be applicable long after you publish.
Digital marketing experts agree that video content is the future of the industry. And while the concept of creating a video can sound intimidating, it doesn’t have to be! Fancy equipment isn’t necessary to make a high-quality video — you probably have all of the essentials on the computer you’re sitting in front of right now. So, break out your phone and start filming!
Podcasts are a fantastic option for repurposing old content because they are relatively simple and cheap to produce. Creating one can be as simple as recording a blog post, or you can give the topic new life by inviting relevant speakers to join the conversation. Either way, your audience will be able to enjoy your content in a new medium that allows them to engage while multitasking or on-the-go.
With podcasts, you’re taking previously-created content to a new medium. It’s that simple.
Infographics allow large quantities of information to be transmitted in a lively, aesthetically-pleasing way. Infographics are generally a simplified, streamlined version of a topic. By taking a look at some designs, you can use the content you already have and organize it in a visual manner. Just be sure to optimize the sizing for each social network before posting.
Post a Series
Stttrrreeettcchh your content by going into detail on a subject in a series of posts. This will not only provide an in-depth understanding for your audience, but it can also give establish your company as the expert on the topic.
Individualize for Each Network
Facebook, Twitter, Instagram, Snapchat, Pinterest and many other social networks have tools you can use to adapt to the audiences who use those outlets. Think about the vibe of each medium and repurpose your content accordingly. Snapchat and Facebook are different tools used for different purposes, which allows the same content to be reimagined several different ways, like by utilizing videos for one network and hashtags for the other — a dream for the creatively-spent content marketer.
Update and Improve
Most industries are continually evolving. This gives you an opportunity to update your content to reflect those changes. Stay on top of trade topics and use that breaking news to your advantage.
Ah yes, Search Engine Optimization. SEO. The bread and butter of digital marketing, which industry professionals rant and rave over to celebrate the methods behind Google’s rankings. It’s spread like wildfire over the course of digital marketing’s short lifetime, yet some SEO specialists are saying goodbye. What we know about SEO may be on its …
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