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The Successful Infographic

BY matchback

Everyone loves a good infographic. Who wouldn’t love a visual way to convey information in an eye-catching, unique way?

But how does one make them so loveable? Read on for the rules that can take your content marketing to the next level.

Simplicity Means More

Infographics allow a significant amount of information to be shared, but that doesn’t mean you need to cram EVERY DETAIL about the topic into your graphic. Graphics loaded with information can stress your readers.

To prevent the audience from becoming overwhelmed, streamline the most relevant facts and discard the rest.

Or, create a series of infographics where smaller topics are explored in greater detail. Not only does this allow you to stretch and repurpose your content, but it also increases your credibility.

But remember: keep it simple.

Keep It Consistent

Your theme should be cohesive. Choose consistent, simple color schemes and readable fonts to stick to throughout the infographic design. You should also pay attention to typefaces and how they will appear on both desktops and mobile devices.

In the end, a clean design will ensure that the reader focuses on what’s really important: the content of the infographic.

Let the Content be Your Guide

The point of an infographic is to display information in a visual way. However, content developers have found deciding where to begin when designing to be incredibly difficult.

So, where to begin?

Content is the driving force for the design. So, by creating step-by-step instructions and general information, you can create a handful of designs all orbiting the same content.  

Don’t Leave A “Cite” Unseen

Before you wrap up your infographic, be sure to give credit where it’s due. Cite the sources you used and make sure they’re easy to find and read.

Typically, designers include the source and/or the link to the information in small text at the bottom of the infographic. It’s also helpful to include a reference to the source within the body of the content.

But as long as you’ve correctly cited your sources, you should be in good shape.

Share, Share, Share!

Now that you have your infographic, it’s time to show it to the world. But how, you say?

Most would consider plastering it all over social media. However, this may not be the right approach for your brand.

So, consider your analytics–which of your social media platforms would it do well on?

Well, Pinterest is a must. Because designers use Pinterest so heavily, your infographic would probably be better recognized and drive more attention to your brand if posted on that platform.


Surprisingly, infographics also tend to do well on Twitter, Facebook, Reddit and Tumblr.

However, because images are so small on Instagram, it would probably be best to avoid posting it through this platform.

You may also want to consider posting it to graphic design websites, such as Dribbble, Creative Market and Behance.

Keep in mind different networks require different sizes. If your infographic is too large to post on Facebook and Twitter, you can always link to it on Pinterest.

Infographics are incredibly informative and famous for increasing audience engagement. When balanced with other social media posts and graphics, they can add just the right amount of interest that your pages need. Read on for more graphic design content from MatchBack!

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